LeBron James isn’t just a basketball superstar, he’s also a style icon. And he’s putting his fashion sense on display in the lookbook for UNKNWN’s debut private label collection, Collection 001.

UNKNWN, a brand co-owned by James himself, has always been about reflecting the owners’ lifestyles. This new collection is no different. Collection 001 features elevated takes on wardrobe staples, with an emphasis on high-quality fabrics and clean, unbranded designs.

Think of it as the perfect blend of sport and fashion – exactly what UNKNWN is known for. The lookbook showcases 14 pieces in neutral tones, perfect for building a timeless and versatile wardrobe.

This is a major step for UNKNWN, marking their entry into the world of designer private label apparel. With James himself fronting the campaign, Collection 001 is sure to generate a lot of buzz.

Whether you’re a Lakers fan or just a fan of understated luxury, UNKNWN’s Collection 001 is definitely worth checking out.