Sisterhood & Beauty: Serena and Venus Celebrate WYN Beauty Launch

Tennis superstar Serena Williams launched her new makeup line, WYN Beauty, with her sister Venus by her side. The event took place at a Manhattan studio on Wednesday.

Serena Williams displayed her ace style as she launched her brand new makeup line, WYN Beauty, with the help of her sister Venus Williams

Serena stᴜnned in a vibrant lime green dress and glamorous waves, completing the look with white heels and a playful white coat. Venus also looked amazing in a dress with a colorful ombre design.

Serena, 42, wowed in a single shoulder lime green dress, perfectly coiffed waves, and white heels

The sisters had a blast trying out the new WYN Beauty products, with Serena even applying makeup on Venus. The line, launching on April 7th, includes mascara, lip products, concealer, eye makeup, and a special skin tint with SPF.

The sisters had some fun trying on the latest products

Inspired by Serena’s own post-match routine of quickly applying makeup for press appearances, WYN Beauty focuses on long-lasting, high-performance products. Serena wɑnted a line that could be used every day to enhance natural beauty, reflecting her own focus on clean living.Venus applied some lip gloss to her pout

While Serena isn’t training as intensely these days due to motherhood, WYN Beauty is designed for active womеn who want to look good on the go. The products are all vegan and cruеlty-free, with a focus on quick application for busy lives.

The stars celebrated Serena's incoming line of products at Bathhouse Studios in Manhattan on Wednesday

In short, WYN Beauty empowers womеn to embrace their active lifestyles while feeling glamorous.

She demonstrated how to apply one of the productsThe brand has taken five and a half years to develop and contains vegan, cruelty-free productsSerena posed with a giant replica of her bottlesThe star was inspired by her own post-match glam routine when she launched the lineWYN Beauty debuts on April 7 in Ulta Beauty stores and online