Serena Williams made a stylish statement as she debuted her latest venture, the makeup line WYN Beauty, alongside her sister Venus Williams. The tennis icons commemorated Serena’s foray into the beauty industry at Bathhouse Studios in Manhattan on Wednesday. Serena, 42, captivated onlookers in a chic lime green dress with a single shoulder design, complemented by impeccably styled waves and white heels. Adding a touch of whimsy, she draped a fashionable white coat adorned with playful martini glass embellishments along the sleeve. Venus, 43, also turned heads in a striking dress featuring a vibrant ombre pattern and a flowing hemline. The dynamic duo indulged in some playful moments, with Serena playfully applying makeup to her sister and Venus enhancing her lips with a swipe of Serena’s lip gloss.
WYN Beauty officially debuted on April 7, offering a range of makeup essentials including mascara, lip serum, lipstick, concealer, eye makeup, and SPF-infused skin-enhancing tint. Serena conceptualized and developed the beauty collection with a focus on “makeup you can move in,” as emphasized on the company’s website. Inspired by Serena’s own post-match beauty routine, which often involved swiftly applying makeup after games, WYN Beauty aims to cater to individuals leading active lifestyles. Serena shared with Brydie magazine, “Those moments are the foundation of the brand… After playing on center court in front of мιllions of people, I’d have to do press… I had to figure out how I wantеԀ to show up, but I only had a few minutes after a match to do my makeup.”
WYN Beauty’s first line consists of 10 items including skin tint, concealer, eyeliner and combined lip and cheek color which were Serena’s go to makeup items for those quick post match refreshes.