Home Entertainment James Charles Apologιzes to Alicia Keys for Crιtιcizing Her Beauty Brand Launch

James Charles Apologιzes to Alicia Keys for Crιtιcizing Her Beauty Brand Launch

Entertainment — 05/14/2024

Grammy Award-winning artist Alicia Keys is poised to introduce her own beauty brand, marking more than four years since she pledged to embrace her natural appearance without makeup for red carpet events and photoshoots. Baring it all: Alicia Keys has announced plans to launch a new beauty brand in partnership with Elf Cosmetics, revealing that the line will focus primarily on skincareTeaming up with the popular budget-friendly company Elf Cosmetics, the 39-year-old singer is collaborating on a new crᴜelty-free ‘lifestyle beauty brand’ that will primarily focus on skincare, inspired by her personal journey.

Breaking barriers: The 39-year-old revealed in 2016 that she was going to start going makeup-free on red carpets and in photoshoots, explaining that she no longer wanted to 'cover up'

The brand’s statement emphasizes the fusion of Alicia’s skincare journey and her dedication to spreading positivity, aiming to initiate discussions about inner beauty, wellness, and connection. The brand promises inclusivity, authenticity, and a range of dermatologist-developed, crᴜelty-free products. The anticipated launch of the brand is slated for 2021.

Making a change: Alicia, pictured in 2004, used to show off a glamorous look whenever she stepped in front of the cameras, however she has since prioritized flaunting her bare skin

However, Alicia faced criticism from beauty influencers following the announcement of her partnership with Elf Cosmetics. Influencers, including James Charles and Manny Gutierrez, expressed skepticism about Alicia’s involvement in the makeup industry, given her public shift away from wearing makeup. Their tweets prompted backlash from Alicia’s fans, who defended her decision, emphasizing her expertise in skincare.

Making a change: Alicia, pictured in 2004, used to show off a glamorous look whenever she stepped in front of the cameras, however she has since prioritized flaunting her bare skin

Both James and Manny issued apologies to Alicia on Twitter, acknowledging their lack of research and understanding before criticizing the partnership. James admitted to making a ‘childish’ mistake and apologized directly to Alicia, expressing his excitement to support her brand. Similarly, Manny regretted his initial response and acknowledged Alicia’s potential to contribute valuable insights to skincare discussions.

Inspiration: Elf said the partnership with the singer (pictured in January) will be 'a culmination of Alicia's personal skincare journey and her passion for bringing light into the world'

Alicia’s upcoming brand launch marks a significant milestone in her journey toward embracing natural beauty and self-expression. Shaking things up: Alicia has gone mostly makeup-free since May 2016, however she occasionally models a bold lip or fun eye lookHer decision to venture into the beauty industry reflects her passion for soulful, meaningful connections and her desire to inspire others to embrace their authentic selves.Backlash: The singer faced harsh criticism from beauty influencers like James Charles over the launch, with the 21-year-old posting a thinly-veiled tweet about her partnership on Wednesday Elf Cosmetics’ Chairman and CEO expressed enthusiasm for the collaboration, highlighting their commitment to accessibility and innovation in beauty.Backtrack: The YouTuber then posted an apology, admitting that he assumed Alicia was using her beauty launch as a 'cash grab' like other celebrities who 'come into the beauty space'