Zendaya’s new clothing label, Daya by Zendaya, launched on an e-commerce platform, emphasizes individuality and self-expression. Developed with stylist Law Roach, the collection ranges from casual basics to statement pieces, accommodating sizes 0 to 22 and priced between $18 and $158. Zendaya’s fashion approach rejects trends, aiming for an unconventional, emotionally connected style. The brand encourages freedom in styling, promoting the idea that there’s no right or wrong way to dress. With a diverse and accessible range, Daya by Zendaya mirrors Zendaya’s versatile and unapologetic fashion philosophy.