If there’s anyone in the hip-hop industry who uses optimism as part of his brand, it’s Khaled, someone who has always infused positivity into his music. He’s now spreading the good news of the game of golf leading to this weekend’s Ryder Cup in Italy.

The Grammy Award-winning artist and producer is serving as an ambassador for the Ryder Cup as part of its consultancy partnership with Roc Nation Sports International. The Ryder Cup is looking to connect with a broader audience, one rooted more in music and entertainment.

It just so happens Khaled has fallen in love with golf in recent years and wants others in and out of the hip-hop scene to do the same. A big sports fan, Khaled is a regular courtside attendee for Miami Heat games, but he also loves his time on the links and wants to expose his fan base to the game.

Khaled was exposed to golf as a middle school student. He has a friend whose family lived on a golf course. They would ride golf carts and Һιt balls in the family’s backyard.

Golf isn’t just a hobby. It’s something he’s passionate about and something he wants to see others succeed in. Working with Khaled and Roc Nation has been important in new-interest engagement, particularly for this weekend’s Ryder Cup.

Roc Nation Sports International president Michael Yormark said when the Ryder Cup reached out, it was looking to expand its audience and “better connect with culture and lifestyle.” Khaled’s enthusiasm and love for golf, coupled with his connection to culture musically and with shoe collaborations via Jordan Brand, made him a natural fit for this project.

In recent months, Khaled has been in the media promoting golf much like he promotes his albums. And with the Ryder Cup coming to New York in 2025, it was a partnership that figures to remain important in two years.

Khaled rемɑιns unapologetically part of hip-hop culture, even in an environment not known for embracing it, but he wants his fans to know the golf course is for them, too. The focus that’s needed on the course translates to other aspects of life, he said. Khaled also factored in golf’s health benefits from being active.