We the Best x Տnιреꜱ, a larger-than-life concept store in the heart of Miami Beach that is practically an extension of Khaled himself, is the producer’s latest venture. DJ Khaled is no stranger to turning his wildest dreams into reality. DJ Khaled and his We the Best x Տnιреꜱ Store, which opens in Miami on August 3.

The idea for the Miami location “popped up quite immediately” after the brand began working with Khaled, who, shortly after a 2019 Տnιреꜱ campaign, clicked with the company and came aboard as chief creative officer — a title he does not take lightly.

After telling the Տnιреꜱ CEO that he “needs a store” on his first day, Khaled embarked on a rain-or-shine quest for the perfect location in Miami and found it in the middle of a hurricane.

The 6,105-square-foot retail space was occupied when Khaled found it. Both the DJ Khaled and streetwear brands wɑnted to ensure that the collaborative retail experience was not only a store but also a hub for the community.

In addition to retail basics, the Miami Beach facility features an elevated DJ booth, a free recording studio for local artists, and a glassed-in office where Khaled will conduct business while in town.