Small business owners that sell on Etsy are benefiting from Beyoncé’s request that her followers wear silver to her concerts.
The famous person invited admirers to turn up to concerts between August 23 and September 22 wearing their “most fabulous silver fashions” in August.
Beyoncé’s astrological star sign, Virgo, begins on those days.
When comparing the week of August 14th to August 21st, Etsy observed an increase in searches for certain products.
According to the corporation, searches for disco hats increased by 25%, and similarly, searches for silver blouses, corsets, or tops increased.
Sellers on Etsy reported receiving frantic messages and offers to pay more for expedited shipping after Beyoncé made an unsettling admission.